A line of luxury CBD wellness & beauty products, Halcyon Botanics represents the intersection of wellness, hemp, and luxury beauty. I was the art director and designer on this project. I was hired to create the packaging design and messaging for an emerging CBD brand. They wanted something that was eye-catching for shelf presence, sleek, and minimal. Establishing the overall connection and consumer experience through a palette of natural earthy colors that are reminiscent of nature and the composed elements that make us pure.
The high contrast and timeless logo type is inspired by haute couture, art deco, & Avant Garde aesthetic – exotic, sultry and glamorous organic beauty.
